Caesars Interactive Entertainment, Inc. signs agreement to extend relationship and re-launch its New Jersey online casino brand, Caesars Casino, on NYX's market leading platform.
Las Vegas, Nevada, June 21, 2016: NYX Gaming Group (NYX), a market leading content and technology supplier to lotteries, casinos and gaming operators across the globe, today announced that it has entered into an agreement to expand its partnership with Caesars Interactive Entertainment, Inc. (CIE) to re-launch the CaesarsCasino.com brand on NYX’s market leading Open Platform System (OPS) in New Jersey.
Through the award-winning NYX Open Platform System, CaesarsCasino.com will elevate its player marketing and loyalty services and continue with a growing portfolio of award-winning desktop and mobile games from NYX and its extensive third-party content supplier network.
The terms of the agreement include options that can further deepen the parties’ strategic relationship, pending further expansion of online gaming in the United States and/or CIE’s strategy in New Jersey.
“This is an immense opportunity for NYX and we are thrilled that CIE has chosen to further our partnership”, said Kevin Vonasek, NYX’s Chief Product Officer Americas. "CIE is absolutely a key partner for NYX as we continue to execute our US strategy in anticipation of future casino iGaming expansion beyond New Jersey, Delaware and Nevada. This agreement is a testament to both the quality and flexibility of our platform and the exceptional working relationship we've enjoyed with CIE to date."
Marco Ceccarelli, Senior Vice President and Chief Information Officer for CIE commented, “CaesarsCasino is excited to be supported by an award-winning and deeply-functional platform in NYX’s OPS. The platform and games will undoubtedly be catalysts for future growth in New Jersey.“
This latest deal follows the September 2015 launch of NYX casino content with CaesarsCasino.com and further reinforces the NYX strategy to grow its international profile as the leader in digital gaming solutions.
For more information, contact:
Kevin Vonasek, Chief Product Officer Americas
NYX Gaming Group
About NYX Gaming Group Limited
NYX Gaming Group Limited is a leading digital gaming provider headquartered in Las Vegas, USA with a staff of more than 1,100 employees based in 14 countries across Europe, North America, Asia, New Zealand and Australia. The Company provides one of the world’s largest portfolios of leading content and technology to some of the foremost gaming operators, lotteries and casinos across the globe. NYX also has one of the broadest distribution bases in the industry with over 200 unique customers and the widest portfolio of content available from their own global studios and broad partner network. The diversified game catalogue delivers content across web and mobile formats, focusing on Bingo, Casino, Lottery and Sportsbook verticals.
NYX Gaming Group was honored in one of the most competitive categories with the 2016 Best Platform Supplier award at the iGaming North America Awards (iGNA) – a testament to NYX’s commitment to innovation and product development. NYX’s Open Gaming System (OGS™) was also recently named 2016 Platform of the Year in acknowledgement of its position as the industry’s market-leading gaming offering, which allows licensees to leverage the best-of-breed multi-vendor casino content from around the world.
NYX Gaming Group Limited is listed on the TSX Venture Exchange under the symbol (TSXV: NYX).
About Caesars Interactive Entertainment
CIE is one of the world’s leading interactive social and mobile casino-themed game providers. CIE owns the World Series of Poker (“WSOP”) in addition to multiple mobile and social game titles under its Playtika subsidiary, including Slotomania, Caesars Casino, Bingo Blitz and World Series of Poker. In addition, CIE operates real money online gaming in Nevada under the WSOP.com brand, and in New Jersey under the CaesarsCasino.com, HarrahsCasino.com and WSOP.com brands, and licenses its brands in other foreign legal real money online gaming jurisdictions, including the United Kingdom. CIE, a subsidiary of Caesars Growth Partners, LLC (“CGP”), which is a joint venture between Caesars Acquisition Company (“CAC”) and subsidiaries of Caesars Entertainment Corporation (“Caesars Entertainment”), the world’s most diversified casino-entertainment provider and the most geographically diverse U.S. casino- entertainment company, was formed by Caesars Entertainment in May 2009.