Coral Overview 

Part of the Gala Coral Group, Coral Interactive is a focused online sports-betting business with as its main brand.
Coral Interactive is the division responsible for the online, mobile and telephone operations of the Coral brand. As one of the United Kingdom's leading ecommerce operations with over a decade of experience online it pride itself in offering its customers the widest range of betting and gaming products and opportunities., together with Coral's 1700+ strong retail estate, ensures its customers have consistent product experience across all channels. This includes the fast-growing area of ‘bet-in-play' sports betting where Coral is one of the market leaders. Coral has been critically acclaimed and enjoyed massive growth over the past two years.  In the last financial year revenue growth in both Sports and Casino has exceeded 100%.  The number of active players increased by over 70%.  Continued innovation in the product has seen in-running stakes increase by almost 200%.  Now over two thirds of our customers are betting with a mobile device.

NYX Solution

NYX’s Omni-Channel expertise was debuted on terminals across the Coral UK LBO estate, across online, mobile and scratch in one simultaneous release. Merlin's Magic Respins was the follow-up to the sensational Merlin's Magic Millions; the release further proved the value of the extended partnership which covered the licensing of a significant number of additional NextGen Gaming and third party slots via traditional online and mobile channels delivered via NYX OGS. "I am proud our partnership continues to cement its aim of true omni-channel launches across land based terminals, mobile, online and scratch on day 1. The Merlin's franchise is one of NYX's most popular; the land based version features a special modified math model for the UK slots market and I'm confident the game will replicate its online success across Coral's physical  estate," said NYX Gaming Group Commercial Director David Johnson. "NYX boast the widest distribution network of real money wagering slots games in the online marketplace; our continued extension into LBO is the natural progression with one of our closest partners.

Mark Kemp , Gaming Director at Coral said "This latest release with NYX Gaming Group means we can support our aim of having the best online & mobile games like Merlin's Magic Respins exclusively in our shops, so our customers can play the best slots games in all of our channels. Customers will also be able to use our multi-channel wallet Connect when they play Merlin's Magic Respins in shops and any other channel. We are excited to have achieved another true omni-channel launch and look forward to more releases with NYX in the future."

Related Case Studies

OMNI-CHANNEL: William Hill

William Hill Overview Founded in 1934, William Hill has one of the most recognised, respected and trusted brands in the industry.  Having built a reputation for being knowledgeable, honest and...

OGS: Betsson

Betsson Overview Betsson Group is a fast growing company with more than 50 years experience in the gaming industry. Within the group are some of the most well respected gaming sites in the world,...

OGS: Bet365

Bet365 Overview Bet365 is known worldwide as the market leader in online gambling. Founded in 2000 in North Staffordshire, Bet365 is the world's largest online sports betting company with over 18...


The potential to partner with a significant number of suppliers new to William Hill was a significant factor in the decision to implement OGS™

Nick Gabriel, William Hill

Via NYX OGS we not only obtain access to their existing portfolio of content today but also increase Betssons’ ability to deliver future games content.

Sam Brown, Betsson

With OGS Mr Green gets instant access to a large number of attractive games that we now can add to our customer offer. Our core focus is to create an outstanding game experience, with a large supply of games in a genuine casino atmosphere.

CEO, Mr.Green

This latest release with NYX Gaming Group means we can support our aim of having the best online & mobile games, so our customers can play the best slots games in all of our channels.

Mark Kemp, Coral