OMNI-CHANNEL: William Hill

William Hill

William Hill Overview 

Founded in 1934, William Hill has one of the most recognised, respected and trusted brands in the industry.  Having built a reputation for being knowledgeable, honest and trustworthy over the past 80 years, they play an important part in the continuing development of gambling in Britain and overseas. Employing more than 16,000 people in nine countries, they continue to transform their business, investing in new technology and innovation, and extending their vast product range to capture substantial growth and opportunities.

In addition to the UK Retail and Australia markets, William Hill’s online business is headquartered in Gibraltar with its marketing and customer service functions in Israel, Bulgaria and the Philippines. They also have licensed websites in Italy and Spain, and William Hill US operates in the states of Nevada and Delaware.

NYX Solution

NYX OGS™ significantly widens the deployment possibilities for William Hill” said NYX Gaming Group Commercial Director David Johnson. “I am proud the group partnership with William Hill continues to grow – through supply of catalogue and co-authored NextGen Gaming content which has borne smash titles such as Gorilla Go Wild; to this latest agreement that allows for the supply of an extended portfolio of multiple third party game suppliers via OGS™“ Johnson continued. “NYX Gaming Group boast the widest distribution network of real money wagering slots games in the online marketplace; the speed by which William Hill were able to implement NYX OGS™ is testament to the simplicity of the integration specification and the close working partnership between William Hill & NYX.

Nick Gabriel, Director of Gaming Operations at William Hill said ”This latest extension with NYX Gaming Group allows William Hill to offer players the best in multi-supplier content, including the classics from NextGen Gaming that William Hill have offered for many years. The potential to partner with a significant number of suppliers new to William Hill was a significant factor in the decision to implement OGS™; the expedient launch a result of the excellent working relationship between the businesses.

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We’re delighted to be part of bet365’s important release of the market-leading slots content for the online market. Bet365’s innovation and foresight rightly sees them as one of the industry’s leading lights.

Matt Davey, NYX Gaming

The potential to partner with a significant number of suppliers new to William Hill was a significant factor in the decision to implement OGS™

Nick Gabriel, William Hill

This latest release with NYX Gaming Group means we can support our aim of having the best online & mobile games, so our customers can play the best slots games in all of our channels.

Mark Kemp, Coral

Via NYX OGS we not only obtain access to their existing portfolio of content today but also increase Betssons’ ability to deliver future games content.

Sam Brown, Betsson