The transaction will join together two of the world’s most established and proven suppliers to create an organization that will deliver the leading end to end solution for regulated gaming markets. The combined strength of the two businesses will provide customers around the globe with premium betting and gaming solutions across all channels.
“The acquisition of OpenBet by NYX completes the portfolio of industry leading products and services we offer to our customers. They are two highly complementary businesses with key strengths in regulated markets, technology services and gaming content. It positions NYX as the leading provider of B2B betting and gaming solutions on a global scale. We are looking forward to working with OpenBet and their customers to help them to deliver world class experiences to their players'” said Matt Davey, CEO of NYX.
Founded in 1996 OpenBet are a world-leading supplier of online and in-venue based sports betting and gaming solutions. Instrumental to the success of major operators around the globe, OpenBet powers the largest share of the world's online bets: taking over a billion sports bets in 2014 alone. It is this level of performance, combined with an inherent culture of innovation that has seen the development of the industry's first omni-channel gaming solution and ensures that OpenBet stands out as the market leader within the complex world of gaming software.
The company strapline of ‘players • performance • partnership' encapsulates the OpenBet ethos of delivering technology that enables a best-in-class player experience and its vision to be a true partner to its customers.